Fast food is too cheap. It is also too easy to obtain and too gratifying. It creates weight gain, litters the streets with non bio-degradable cartons and contributes to health problems.
When you walk past a ‘Macdonalds’, a ‘Pizza Express’ or a ‘Kentucky Fried Chicken’, how often is it unoccupied? The abundance of food takeaway outlets in any shopping street is testament to how popular they are. Not only does the country need to raise revenue to address the debt left by the bankers [who have not been asked to make recompense-but that is a different issue], but it needs to reduce the burden on the National Health Service. So why isn’t there a substantial tax on fast food?
If fast food were taxed so that prices were in line with average restaurant prices, the revenue could be used in any number of ways. It could, for instance be used to subsidise the cost of fruit and vegetables; or it could supplement the support we currently provide to developing countries, where finding enough to eat is their problem, not overeating!
It may be a generational thing, but I’m not tempted by Macdonalds or Burger King. I did try a ‘Big Mac’ once or twice, but the experience was akin to chewing on a piece of lumpy rubber sandwiched between two bath sponges, accompanied by a bag of nasty, salty, fatty, greasy little sticks. I tried the ‘root beer’ –a strange, straw coloured liquid tasting vaguely of chemicals. We have been lured into Macdonalds on occasions when travelling by their claims of free internet access. We would only need to purchase a coffee to use the facility. Sadly, though, the access is rarely available. It has usually ‘crashed’ or the signal is too weak to get an email or anything else. The coffee, to be fair, is palatable.
Similarly, I tend not to choose pizza when dining out. What an incredible profit there must be on these large circles of stodge and fat, for there to be so many pizza outlets and takeaways! It must be the easiest, cheapest way to make a buck in the food world! A couple of weeks ago, on a whim, I thought I’d give pizza making a go. I’d made versions of pizzas with children before, but using bread mixes, grated cheddar and such items as might be transfigured into ‘faces’ and so on. This time I was going to make proper, grown up pizzas with mozzarella et al. I used a BBC recipe. Reader-it was easy. Even the bases, formed from a yeasty dough mix, were simple.
And what about the famous Colonel’s chicken? The advertising alone is enough to induce a grimace. There is nothing recognisably ‘chicken’ about the images, which portray blobby orange lumps protruding from bags or boxes and accompanied by the ubiquitous, greasy, stick-like ‘fries’.
I believe if apples were to be individually encased in gaudy packaging that also included a plastic action figure toy they would become objects of desire to children. But shouldn’t kids be wanting to eat because they are hungry and because the food they are offered is delicious?
OK. Rant over. Blogging makes me hungry. I’m off to see what’s in the fridge…